Blog

Welcome to the blog where you can find all of our updates

What I learnt from Alchemy’s Graphic Design placement student

I caught up with our Graphic Design Placement, Andrew, to find out the key lessons he's learnt in his first year of Agency life.
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Scoring loyalty points with gamification

Gamifying loyalty programmes is still hitting the jackpot in the engagement stakes
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Will VR become marketing reality?

"...off I went swimming with fishes, nosying around an aeroplane and fighting alongside The Avengers" thanks to The Drum's VR edition
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Sauce with that? Chips WINNERS again!

With entries from all over the world, we're over the moon with a big, fat Chip WIN!
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Google says it might be time to rAMP up your mobile content efforts

Is it time for you to take mobile content more seriously with Google's AMP?
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Chip Shop Awards - the ones that got away

Bask in some unrestricted creativity with a look at our Chip Shop entries
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And the nominations are in...

See which of our ads got nominated for a Chip Shop Award... we're chuffed!
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...It’s the worst thing a marketing manager can create

There are many no-nos when creating a marketing campaign, but this is the worst
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Hollywood A-listers working at Alchemy!

We reveal some famous doppelgangers at Alchemy for International Look Alike Day
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I’LL BE BACK…with some top offers and discounts

How automation is set to affect the relationship between company and consumer.
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Just fooling around

The best April Fool's pranks of 2016
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Pity the Fool-er

Why brands should adopt the April Fools marketing ethos all year round
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Cashing in on Easter isn’t just for retailers

5 top marketing mechanics for financial services, construction, healthcare, or the public sector to maximise sales over Easter 2016. Read more…
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Euphemisms: How advertising is Ronseal-challenged

Why advertising should spare us the euphemisms
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Meet the Alchemists

A Top way to introduce the Alchemy agency team
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What’s this thing you call customer engagement?

How can customer engagement create more profitable interactions for your brand?
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How heritage brands are re-engaging customers

Find out how you make the Milk Try man and Old Spice sexy again...
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Opinion: The time to rhyme

When does rhyming in ads change from a handy mnemonic to a hopeless mess?
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Complaints killed the radio ad
(well, almost!)

Is offence acceptable when creativity is at stake?
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Should Uber do a U-ey on their new logo?

Is the Uber logo change part of a wider marketing strategy?
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Great content: Top ten take-outs from Prolific North Live

10 easy ways to create great content from the best brains in digital marketing
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IT'S NOT ALL BREWS: placement life in a marketing agency

A student? In an integrated marketing agency? Can you really learn more design skills?
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