Great content: Top ten take-outs from Prolific North Live

8th February, 2016

Last week Sam (our Digital Content Manager) and I were lucky enough to represent Alchemy agency at the very first Prolific North Live event at Old Trafford. (Being a Yorkshire marketing agency, we’ll gloss over the fact that we were on our rival’s cricket pitch!) Not knowing quite what to expect, it became a really inspirational day about all things digital marketing.

With over 100 exhibitors and 30 speakers, we spent the day shaking hands with representatives from major digital marketing agencies and innovators, getting free ice cream and really useful free research from Mustard (thanks guys!). And of course, gathering golden nuggets from marketing thought-leaders in our industry.

I came away with my head swimming with ideas and utterly inspired to write better, fresher and more shareable content. So I thought I’d share my top ten take-outs about blog and social content with you:

 

1 If you love your people, let them shine. Give your blog authors a sense of ownership and pride with photos and mini bios.

Take-out from Brian Whigham, MD at Venn Digital

2 Avoid vanilla. Don’t compromise on blog and social content – be self-deprecating and take chances.

Take-out from Paul Mallon, Head of Digital Engagement at Paddy Power

3 Have a purpose. Be different, be disruptive but make sure you have a content strategy that tells a story.

Take-out from Paul Sinclair, Head of Brand & Social Media at MBNA

4 Mobile is king. Desktop is dying so create content to be read on a phone first. Think in snippets. Be shareable.

Take-out from Stuart Rowson, Editor at BBC Sport Online

5 Turn AAA into ABT! (Bear with me, it’s really simple!) Rather than structuring sentences as AAA (and, and, and) try to advance the narrative by structuring the sentence ABT – ‘and’, ‘but’, ‘therefore’.

Take-out from Bryan Adams, CEO & Co-Founder at Ph.Creative quoting his interview with Randy Olson

6 Be original. Don’t just repost; create original content with original thoughts and you will be rewarded. This quiz got Paddy Power their highest-ever unique clicks.

Europa-League-Qualifier-or-Ikea-Furniture

7 Social is the land of informality. For social media to work it has to feel like your friend. You can’t speak formally, no matter how formal your brand.

Take-out from Stuart Rowson, Editor at BBC Sport Online

8 Keep your media separate. Your audience choose to use your Twitter, Facebook, Instagram, blog for different reasons. So treat your online strategy, content and tone of voice differently for each channel.

Take-out from Paul Mallon, Head of Digital Engagement at Paddy Power

9 Understand (not just know) your audience. BBC Sport Online work to a ‘catch up or wake up’ theory because their audience either catch up in the evening or when they wake up. So study your audience’s habits, create content to suit them and push it out at the right time.

Take-out from Stuart Rowson, Editor at BBC Sport Online

10 Challenge the 30 second rule. It’s our responsibility to create more engaging and inspirational social content to change the rule that ‘you’ve got 30 seconds to grab your audience’s attention’.

Take-out from Bryan Adams, CEO & Co-Founder at Ph.Creative

That’s just a short summary of great take-outs from a great day. If you didn’t go to the Prolific North Live event this year, I’d definitely recommend booking it in your diary for next year. Now all there’s left to do is the big post-event marketing agency prez on all that lovely stuff we learned.

Loading. Please wait...

Debug: