What’s this thing you call customer engagement?
3rd March, 2016
If your customers aren’t responding to your marketing, be it direct marketing or a fully integrated marketing campaign, it can feel like your messaging – and your budget – are going nowhere.
At Alchemy we use our powerful formula to make sure customers engage, and interact with our clients’ brands. We like to think it’s what makes us different to other advertising agencies in Leeds.
There’s nothing magical or mysterious about our process. We simply blend three vital elements together – Engagement, Insight and Inspiration – to cause an interaction we like to call ‘Brand Elixir’.
BUT WHY IS CUSTOMER ENGAGEMENT SO IMPORTANT?
Engagement is about so much more than open rates, click-throughs and response rates. It’s about sharing meaningful moments with individual customers. These can be twitter conversations, spending time exploring a website, sharing thoughts in a survey, giving a review, or conversations in-store.
By building on these interactions, we maximise brand affinity which not only increases sales, it creates passionate advocates who are the stuff of dreams for brands! With little encouragement or marketing spend, these engaged people drive word of mouth advertising to friends and on social media, they buy repeatedly, share data and their opinions willingly and are loyal for longer.
In fact, a recent study by Rosetta agency in the US found some staggering figures: engaged customers buy 50% more frequently, spend 200% more each year and are 5 times more likely to indicate it is the only brand they would purchase in the future.
SO HOW DO YOU CREATE CUSTOMER ENGAGEMENT?
At Alchemy agency, we use golden insights to create effective messaging that forges a natural dialogue with customers at every point of the journey. And because we’re totally media neutral, we talk to them through whatever media they’re most comfortable with to create truly integrated marketing campaigns.
Customer engagement has certainly become a marketing buzz word over the last year and, by the results we get for our clients, we’re sure it’s here to stay. So rather than your marketing budget going south, head to one of the north’s best agencies and join our clients who find our kind of Alchemy creates more and more profitable interactions. Take a look at what we’ve done for them.
Posted under Customer engagement, Integrated marketing agency, Integrated marketing campaigns